"Where there are many advisors, there is much success."
- Ancient Proverb
MISSION & VISION
Connecting your purpose and power personally and professionally to live a life as big as your game.
Akoni Advisory Group is a global firm that provides a range of specialized offerings, including personal and professional development advising to high performing athletes and executives, business and philanthropic consulting, along with strategic brand management specific to NIL.
Athletes often experience significant challenges, including identity loss and a lack of holistic guidance. Existing support is often transactional, leaving them unprepared for life during and after their sports careers. Our proprietary Akoni System empowers athletes and executives to navigate career opportunities and transitions with confidence, purpose, and tools to live in the zone in and out of their game.
ADVISING
Our comprehensive network of advisors serve as consultants and guides to offer resources connected to our proprietary Akoni System to help discover or enhance your zone of genius.
AKONI
Akoni means “hero” or “brave one” in the Yoruba language spoken in Nigeria, and means “Priceless One” in Hawaii, Jamaica, and Greece.
ABOUT
What We Do & Why We Do It
RESULTS
Success Stories
Our trusted senior advisors have been instrumental in working with major institutions, Fortune 500 companies, and orchestrating key brand activations and initiatives with top athletes and influencers, including:
What: Our professional and personal development advising is informed by the proprietary Akoni System created by co-founder and senior advisor Julian S. Newman, along with licensed therapists. The Akoni System is a customized leadership development platform that promotes personal, professional, and institutional alignment.
How: We partner with institutions and individuals at pivotal stages of their journey to help them live confidently in their "Zone".
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Professional Sports Teams & Leagues: Support player engagement initiatives to enhance cognitive, emotional, and behavioral components, impacting performance, development, and well-being.
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High-Performing Professionals (Athletes & Executives): Individuals seeking to refine or redefine their purpose and transition their skills into new opportunities.
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Collegiate Programs: Career Services Departments and Athletic Directors across Division I, II, and III institutions.
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Emerging Athletes: High school and early-career college athletes seeking foundational guidance related to NIL opportunities and establishing long-term relationships.
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Private High Schools: Collaborating with Athletic Directors and key decision-makers to support their student-athletes.
Outcomes:
1. Better Mindset
2. Clearer Focus
3. Living in the Zone (living a life of purpose personally and professional)
THE AKONI SYSTEM
What would life look like to live in the zone?
We've designed our services to include one-on-one and group advising as well as consulting to meet the distinct needs of institutions and athletes navigating pivotal career stages. Some of our specialized offerings include:
1) Akoni Readiness Assessment
Built on the foundational Akoni System principles including the Akoni Equation: Essence + Opportunity x Purpose = Element, the readiness assessment evaluates an individual's preparedness for their next significant career or life phase and can be utilized with or without advising.
2) The Pro Transition Program
An exclusive program for professional athletes transitioning out of sports, designed to help them leverage their athletic platform into a meaningful and impactful post-playing career and build a legacy as big as their game.
3) COMPASS: A NIL Success Cohort
COMPASS is a 6 week intensive “Platform to Purpose” program tailored for universities and their student athletes, providing comprehensive guidance to thrive in the Name, Image, and Likeness (NIL) landscape and beyond.
OFFERINGS
YOUR ADVISORS
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With more than 40 years of collective experience, our trusted advisors are first-generation college graduates. They have worked with numerous athletes, along with agents and managers, executives, major corporations, and institutions of higher education. They, along with financial advisors, mental health, and wellness practitioners, provide a holistic approach to personal and professional advising.
MEMBERSHIP
Contact us to learn how to become a member of the Akoni Club. Schedule a consultation today to get started!